Get to know the Role:
You will be part of the pioneer marketing team in a new market and will witness and contribute to the exciting growth of Grab, in making safe transportation more accessible to all.
In your role, you will assist your manager in the design of marketing plan and advertising across in the country. The ideal candidate must be both insanely creative and analytical, and is able to make data informed decisions while keeping a consumer-focused mind set. This role will focus on building the Grab brand, user acquisition and engagement.
The day-to-day activities:
- Support regional marketing manager with the initial set up of marketing operations, including financial system, reports and internal tools management.
- Work with regional functions to ensure sufficient marketing support in market
- Perform data monitoring and analysis daily/ weekly and provide recommendation based on consumer insights
- Inform/ discuss market knowledge of consumer behaviours and trends with manager.
- Partner the regional marketing manager with the execution of all marketing activities (both online and offline, tactical and brand)
- Work with internal stakeholders for clear alignment between business operations and marketing activities.
- Work with external parties (such as media/ creative agency, printers and production houses) for effective implementation of ATL campaigns
- Assist in development and support country co-marketing partnerships
The must haves:
- Possess at least a Bachelor’s in Marketing
- Comfortable with designing, executing and tracking successful digital marketing campaigns (SEM/SEO, email marketing, social media campaigns, integrated marketing campaigns, mobile marketing and direct marketing campaigns
- At least 3-4 years of relevant marketing experience with a successful track record in designing and executing campaigns.
- Familiar with the Cambodia market and able to draw on local nuances to design marketing activities that are highly relevant to our customers.
- Experience in a rapid growth and start-up environment will be a plus.
- Driven by results and is able to embrace and tackle challenges
- Highly detail-oriented to ensure the quality of all marketing materials and communications
- Effective project management skills
- Strong copywriting skills and the ability to communicate complex ideas
