Senior Executive, Market Research & Analysis

Get to know our Team:

• Extract customers’ data from various databases to provide insights on our product, customers and marketing activities.

Get to know the Role:

• Execute and conduct research to uncover consumer’s behaviour and present the data and insights in report format;
• Set up and build reports to facilitate the team with data requirement.

The day-to-day activities:

• Functional - Perform in-depth data analysis to uncover insights on products and consumers.
• Extract, aggregate and analyse relevant data sets to prepare reports for decision - making, marketing planning and measuring the effectiveness of marketing activities.
• Work with various stakeholders to understand the objective or the reports and studies, and provide a data-driven solution with accurate data points and measurement methods.
• Execute and set up research to drive understanding of consumer behaviour, pairing with the analysis on internal data to provide an end-to-end understanding on consumer.
• Work with external research agencies to set clear objectives and structure research questions with a view of creating actionable outputs that will impact the market
• Perform ad hoc surveys and studies to support new business growth opportunities.
• Customer - Business Partner, Research Agency
• People - Work well and support all Marketing team requirements in terms of data, research and

  analysis.

The must haves:

• Bachelor’s degree preferably with a focus on Mathematics/Statistics, Finance, Economics with interest in Marketing.

• MS Excel (highly proficient)

• SQL programming

• Min. 2 years’ experience in quant

• Experience in aggregating data and sensitive to numbers and calculation

• Proven analytical skills – experience/exposure to business intelligence and data management tools such as Holistics and Tableau will be added advantage

• Experience conducting basic market research/survey will be a plus point

• Enjoy working with numbers and huge data

• Curious by nature and enjoys learning and new challenges

• Able to multi-task and work on tight timelines

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