Get to know the Role:
The Digital Marketing Executive is responsible to manage, create and optimize local marketing campaigns.
The day-to-day activities:
- Manage, optimize digital campaigns through all the performance channels
- Write reports, specification and creative briefs;
- Manage external agencies, vendor and partners;
- Support and sometimes step in to assist country heads in developing and executing country specific marketing plans encompassing advertising campaigns, PR events and digital marketing while ensuring brand consistency;
- Perform data analysis and provide thought leadership based on consumers insights;
- Ensure that all campaigns are optimised for correct target audiences.
- Ensure spend on campaigns are within budgets.
- Develop Grab’s brand voice, ensuring consistency across all collaterals and touch points.
The must haves:
- Bachelor’s degree in business administration, statistics, maths or other quantitative majors required.
- 1-3 years of relevant experience
- Bahasa Indonesia both oral and written is mandatory; as this role will be taking care of the Indonesian market
- Knowledge and use of current advertising tools and channels.
- Have a good commercial sense and be able to spot & exploit opportunities in a proactive manner.
- Excellent understanding of digital marketing concepts and best practices.
- Have a strong can-do attitude.
- A proven track record of exceptional success in digital marketing role is preferred.
- Start-up experience is appreciated
- Creativity and able to develop unique and but practical marketing ideas.
