Senior Digital Marketing Officer

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

1. Manage & Execute all Digital Ads Activities

• Planning, executing and tracking all digital advertising activites/campaign on all digital channel , focus on lead generation campaigns
• Interact and coordinate with agency, internal ralated department execute all ads campaigns including but not limited: Google, Facebook, Tiktok, Zalo Ads, Cốc Cốc, Native Ads... and other ads platforms, building and optimizing landing page for effective lead generation and conversion.
• Set up campaign, manage, and conduct experimentation to optimize some advertising campaigns on online platforms including Facebook, Tiktok, Google other Ads Platform
• Monitor the daily perfomance of campaigns and optimize as needed to ensure all campaigns achive required targets and objectives;
• Conduct experimentation, analyze lead quality to optimize conversion rates, user experience, campaign performance and revenue, ROI
• Provide directions for optimizing images, content and advertising quality based on a deep understanding of the technical regulations of each digital channel
• Performs other tasks as assigned

2. Manage and Devepment all Digital Channel/ Social Media Platform

• Manage and maintain all Digital Channel /Social Media Platform include: Facebook, Tiktok, Email Marketing, Website,...
• Email Marketing: Manage monthly content calendar, conduct send email by campaign and optimize email marketing campaigns
• Study and propose solution to build up marketing automations, mar- tech solution
• Implement innovation and development all SNS channel/ SMS/ ZNS Marketing

3. Report and Market Research:

• Data Analyze: Key performance metrics and provide regular reporting campaign performance, ROI and proposed solution to optimization
• Evaluate competitors' digital strategies and recommend improvements to maintain LFVN's competitive edge.
• Generate, analyze ads reports, perform of each channel on preriodically report