Senior Associate, Advertising

Get to know our Team:
The team is responsible for helping Grab’s driver-partners in Singapore earn more through passive income, on top of the fares they collect through Grab rides. Since the inception of GrabCar advertisements in March 2017, driver-partners who participated in the programme have earned more than S$300,000.

Our existing advertising opportunities include on-car wraps, in-car hangers and/or digital display advertisements. In addition, we constantly explore new and innovative monetisation models to create new income streams for our driver-partners.

Get to know the Role:
You are responsible for increasing advertising-related earning opportunities and scaling up driver-partner participation. This will involve liaising with clients, collaborative partners and internal teams.


The day-to-day activities:

• Contribute to advertising revenue targets via both direct inbound/outbound sales and management of channel sales partners
• Execute campaigns from end-to-end by liaising with advertisers, production partners and internal teams
• Coordinate smooth driver-partner operations including sign-ups, scheduling for start/end of campaigns, participation payouts, resolving issues and addressing enquiries
• Assist in execution of any special projects as required
• Develop and build relationships with internal teams and external partners
• Closely monitor and measure performance against targets

The must haves:

• Bachelor’s degree from a reputable university

• 5+ years experience

• Experience in advertising sales/operations, channel sales, marketing (brand manager or field marketing roles), and/or industry experience in ride-hailing or FMCG is a strong advantage

• A track record of high performance, accustomed to working against measurable targets and OKRs

• A strong team player and excellent communicator

• Proficiency in MS Office, especially Excel

• Comfortable with a fluid role in a fast-paced environment as well as having to deal with ambiguity from time to time