To manage buying and product selection for the assigned brand. The role ensures timely product availability, optimal inventory levels, and alignment with sales and profitability goals.
1. Seasonal Buy
- Product Selection: For all own retail channels
- Define seasonal SKU count (min – max) for each retail channel based on category performance, planograms, product flows, store capacities & brand’s stories
- Identify and select products through analyses of category sales, inventory, principal’s directions & local market’s needs
- Channel Segmentation: Define clear store rankings & product placements to ensure each retail channel has adequate product types, colors, key launches & volume to maximize sales
- Shipments: Ensure timely and accurate communication with relevant PICs regarding order status, deliveries, defectives and inventory needs.
2. Demand Planning & Data Management
- Collaborate with Planning to ensure buying decisions align with demand forecasts and inventory strategies (OTB)
- Provide input on forecast adjustments, stock needs, and replenishment plan
- Ensure accurate and up-to-date product master data & seasonal buy consolidation
3. Merchandise & Inventory Management
- Conduct weekly allocations based on sales performance, stock split & initial allocations to all channels for new shipments based on assortment plans
- Conduct pricing strategies to ensure internal in-take margins (%GP), follow principal’s guidance & gain competitive advantage versus other brands
- Optimize the merchandise mix to achieve sales/ gross profit (GP) targets, supervise inventory to minimize overstock and improve sell-through performance.
- Collaborate with LOG to oversee PO management, inbound & outbound, stock transfers, shipment labels, & supply plans to ensure accurate tracking and stock availability.
4. Sales & Promotion Analysis
- Conduct analysis on channel performance, retail operations KPIs & inventory to timely & effectively adjust category mix & volume or propose promotional actions
- Conduct simulations for promotional periods based on assortment, sales trends, category performance & inventory to ensure the landing %GP & sales targets
5. Cross-Functional Collaboration
- Partner with other departments to ensure alignment on inventory, promotions, and issue resolution related to purchasing and supply chain activities.
6. Reporting & Analysis
- Provide daily, weekly, and monthly reports on sales, inventory, PO status, and shipments to inform strategic decisions.
