Get to know our Team:
Regional Merchant Partnership Marketing Manager/Senior Manager will oversee the planning, strategizing and execution of co-marketing campaigns with partners and merchant businesses for GrabFood marketing regionally.
The day-to-day activities:
- Drive merchant-related marketing strategy: Formulate, develop and execute scalable Go-to-Market strategies for merchant tier benefits across online and offline marketing channels for country markets.
- Build merchant relationships: Lead discussion with key merchants and collaborate with operational, business development and sales teams to grow base and deepen merchant relations, with best customer and merchant experience in mind.
- Drive ROI: maximum visibility and bottom line impact from different tiers of merchant partnerships.
- Budget management: Effective allocation and review of cost and business impact on merchant-related marketing activities across all countries.
- Understand market behaviors: Track consumer and competitive landscape to find relevance and opportunities to improve effectiveness of merchant-related marketing activities.
- Reporting: Develop and execute consistent country-by-country post mortem and status reports on key projects.
- GrabFood and potentially GrabPay merchants and consumers
- Ensure budgets are tracked and spent efficiently
- Internal (marketing, BD, Sales, Ops) and external (e.g. media and creative agencies, merchants) across all countries that GrabFood is in.
The must haves:
- Minimum 6 years of experience in trade marketing or consumer marketing with exposure to online and offline marketing channel execution.
- Bachelor’s degree in business administration, marketing, communication or other advertising
- Good understanding of partnership marketing/co-branding and marketing communications
- Good understanding of marketing channels and funnels
- Strategic but more action/execution-oriented.
- Customer-first mindset: Always think from the end customer and able to marry marketing ideas to great customer experience/knowledge
- Excellent communication skills with the ability to articulate clearly in both written and spoken English.
- Dare to challenge status quo and drive bold ideas
- Impeccable organization skills and attention to detail.
- Collaborative spirit and a keen team player
- Good people skills - Able to manage multiple stakeholders (both internal and external) to meet strict deadlines.
- Enjoys brainstorming, coming up with creative ideas, seeing it come to life and learning from it.
