Nơi làm việc: Singapore
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know our team:
The Regional Product Marketing team’s purpose is to build sustainable relationships with our customers by delivering well designed and well-packaged products that help them solve real-world problems. We do this by truly understanding our customer and their needs, designing meaningful value propositions that inform product development and product communication and managing go-to-market with the help of our marketing, ops and customer support teams. We are a regional team based in Singapore and work hand-in-hand with regional product management and country teams across Grab’s eight markets, focusing on the areas that matter most to our customers (consumers, drivers, merchants, agents, and partners).
Get to know the Role:
You will be in charge of the core value propositions for Grab’s new lending products and the custodian for our customers’ wellbeing overall - financial services products may touch multiple types of Grab customers, like drivers, merchants, consumers, etc. You will learn who our customers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into product development to ensure we develop world-class products that meet the needs of our consumers, and you will be responsible for taking these products to market, ensuring they reach the right audience with the right message at the right time.
The day-to-day activities:
Build and manage the voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quant and qual). These insights will help give directions to product and business teams on challenges and new opportunities within the business
Develop product marketing value proposition and messaging based on insights and data
Identify and recommend marketing opportunities, automation, and measurement that must be built into product development
Document how our products work, what the user experience is like, what can go wrong
Equip frontline teams (marketing, operations, and customer support) with product training and product communications
Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers
Measure product and marketing success to recommend iterations and improvements needed to gain better market adoption
Maintain close relationships with cross-functional teams including product managers, product designers, regional marketing (performance, brand, social, PR, etc), country marketing teams, operations, and customer support to drive the execution of product launches, product iteration and ongoing usage of key products
The must haves:
Bachelor’s degree from a top-tier international university
Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function.
Has a strong x-functional leadership track record
Technical skills in Product Marketing, Marketing Strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
Have ~5 years marketing experience using broad marketing mix, management consulting experience, or customer/commercial focused product experience
Experience in lending or other financial services preferred
TEAM CULTURE
We like creative hustlers, people who can think outside the box, motivate and get stuff done even if it seems impossible
We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure and lifelong learning
We are nice, work together well, and believe in the Grab mission
Grab Vietnam
Senior Product Marketing Manager (Financial Services - Indonesia)
Nơi làm việc: Singapore
Mức lương: Cạnh tranh
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Nơi làm việc: Singapore
Mức lương: Cạnh tranh
Product Marketing Manager (Financial Services - Indonesia)
Nơi làm việc: Singapore
Mức lương: Cạnh tranh