Strategic Planning:
- Develop comprehensive marketing and sales plans for the company's product groups, outlining strategies for each stage of the product life cycle.
Market Research and Analysis:
- Conduct thorough market research to stay abreast of new product information, competitor activities, customer needs, and market trends.
- Provide recommendations on product features, pricing, and promotional programs to support nationwide sales.
Collaboration with Cross-Functional Teams:
- Work closely with relevant departments to address product-related issues, sales challenges, and display concerns.
Product Development and Innovation:
- Propose innovative ideas for new products and collaborate with the Research and Development (R&D) department to ensure the timely development of products aligned with the company's plans.
Team Management and Training:
- Manage, train, and guide Product Management (PM) team members in executing their responsibilities effectively.
Reporting:
- Prepare regular and ad-hoc reports as required by the executive management team, providing insights into the performance of marketing and sales initiatives.
Team Coordination:
- Coordinate activities within the team and across the company to ensure seamless collaboration and achievement of shared objectives.
