Get to know our Team:
Manage Grab own media channel, collaborate and work closely with creative, ops, marketing, and merchant partner to create all content, campaign and activities. Create a content plan for Grab own media with different approach in each channel. Experience handling FMCG or technology brand and own media channel (mobile push, EDM, SMS blast, Leanplum) or CRM. Have a broad understanding and knowledge of Indonesia digital and social media landscape, trends, and community is a big point.
Get to know the Role:
- Translate Grab regional own media playbook to clear strategy and content development that relate with vertical identity and potential audience interest
- Ensure availability of updated resolution based on e-knowledge, empowerment guidelines and tools/system support in digital media channel
- Have a broad initiative idea, big passion in digital media platform, and high quality standard for works, art, copy, and digital campaign
- Deep knowledge about Indonesia digital and social media channel, insight, newest update, audience interest and type of best performance content in each channel.
- Always monitoring trends and keep updated with digital media fast growing environment
- Ensuring a best in class digital media strategy and content development for Grab Indonesia own channel, and able to create a different content approach compare to similar service or product
- Lead and create a plan for Grab digital media and own media campaigns, ensuring target audience acquisition and supporting brand and business objective across the company’s portfolio
- Act as the advocate of digital and own media integration within the Company, influencing overall site and business strategies
- Provide insights, benchmarks, and analyse data from Grab digital and own media channel, to inform company-wide decision-making and commercial campaign targets.
- Work with cross-functional teams to ensure smooth coordination to deliver customer experience as agreed
- Working in harmony with the Grab social & own media team and larger marketing team
- Able to communicate and collaborate with another team from ops, partner, and merchant
The must haves:
- University background (S1) from any discipline, preferably IT, Communication, Computer, Marketing with at least 2 – 4 years working experience in FMCG, technology, telco Industry, and e-commerce brand or clients
- Deep knowledge in digital and own media channel, digital media content development, and have an experience to work with CRM is a plus.
- Action-oriented, flexible, and innovative approach to operational management
- Ability to deal with uncertainty and fast-changing digital media worlds
- Ability to understand and developing digital media report – analytics
- Experience with CRM and own media channel tools
- Ability to create best in class digital content (concept & writing)
- Strong written and verbal communication skills; a persuasive and passionate communicator with good public speaking skills
- Award winning minded and have a hunger to win some social media or creative awards
- Have a many initiative ideas with huge creative spirit
- Experience handling contender brand / company and success to beat the market leader in the end
- Excellent time management skills
- Excellent organizational ability
- Have a strong logic
