The Merchandisning Lead is responsible for leading brand in-stores visibility implementation & overseeing field execution ensuring proper POSM deployment, planogram execution and visual merchandising standards.
This position plays a crucial role in driving in-store visibility and execution excellence and leads field team performance to deliver superior shopper experience and brand presence.
Key Responsibilities
1. Oversee Field Execution
- Manage and supervise field merchandising activities across all retail touchpoints all brands
- Ensure timely and accurate implementation of merchandisings plans
2. Visual Merchandising Standards
- Develop, monitor implement and enforce brand visual merchandising guidelines
- Conduct regular in-store audits to maintain consistency and quality of displays
3. Monitor Stock Levels In-Store
- Conduct frequent field visit & supervise reports on stock availability and highlight out-of-stocks situations to sale team via daily group update
- Make weekly reports of stock availability by stores, by chains and connect with sale team to ful-fill
4. Lead Implementation of Visibility Plans (POSM + Planogram)
- Lead end-to-end implementation of visibility plans, including POSM and planogram execution across stores.
- Ensure POSM materials are installed correctly, on time, and in line with brand guidelines.
- Monitor and support execution of in-store activations, including:
. Booth / pop-up / event set-up and dismantling
. Installation of activation POSM and visibility materials
. On-site coordination during activation periods
- Work closely with Trade Marketing Assistant, Sales, and agencies to ensure smooth execution of activation plans.
- Track execution issues and propose corrective actions to improve visibility impact and operational efficiency.
5. Visibility Compliance & Market Competition Tracking
- Track and make monthly report visibility in-stores compliance and provide feedbacks, actions to improve performance
- Provide regular updates on competitor activities and market trends
6. Leadership & Team Performance Management
- Lead and coach field merchandising team to achieve KPIs
- Monitor compliance with brand standards and operational process
7. Activation Logistics & Materials Management
- Coordinate logistics for POSM, stocks, and promotional gimmicks before, during, and after activations or events.
- Monitor in–out movement of POSM, samples, and gimmicks to ensure accuracy and availability.
- Ensure materials are delivered, installed, removed, and stored properly according to activation timelines.
- Flag risks related to logistics, stock shortages, or execution delays and escalate promptly.
