Merchandise Executive (E-commerce)

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The E-Merchandise Executive is responsible for ensuring optimal brand representation and user experience across e-commerce platforms. This role focuses on managing and executing the visual and operational aspects of online stores to maximize customer engagement, drive conversions, and meet business objectives.

Guideline Management:

• Manage creative output and implement visibility guidelines for brand representation across platforms, including campaign-specific pages and onsite decorations.
• Ensure alignment with brand identity and campaign goals to support long-term growth of e-stores.

Platform New Initiatives & Market Trend:

• Stay up to date with the latest tools, features, and activities on e-commerce platforms to enhance brand visibility and drive traffic.
• Quickly adapt and implement new platform initiatives, integrating them into the creative strategy for on-site displays and visibilities.
• Have sensitivity about social media trends and translate them into innovative creative assets that resonate with the target audience on e-commerce platforms.

Campaign Planning & Execution:

• Develop and execute detailed Design Checklist tailored to different campaigns, including SIS decoration, banner layouts, and product displays, …
• Collaborate with cross-functional teams (Brand team, KAM, Design) to align campaign design and messaging with brand objectives and customer insights.

Quality Control & Compliance:

• Oversee the setup and quality check of SIS and E-Store displays, ensuring they meet brand standards and are optimized for user experience.
• Conduct regular audits of onsite visibilities, banners, and product content to maintain consistency and quality. Ensure all content is aligned with brand guidelines and complies with platform requirements.