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Marketing Manager (TH Schools)

Công Ty Cổ Phần Chuỗi Thực Phẩm TH
Ngày cập nhật: 30/10/2025

Thông tin tuyển dụng

  • Nơi làm việc: Hà Nội

    Mức lương:

  • Ngành nghề: Tiếp thị / Marketing

    Hạn chót nộp hồ sơ:

  • Cấp bậc: Quản lý

    Kinh nghiệm:

Phúc lợi

  • Chế độ bảo hiểm
  • Du Lịch
  • Chế độ thưởng
  • Chăm sóc sức khỏe
  • Đào tạo
  • Tăng lương

Mô tả công việc

The Marketing Manager is responsible for driving student recruitment, enhancing brand visibility, and strengthening TH School’s reputation across all campuses (Chua Boc, Hoa Lac, and Vinh). This role leads all marketing, communications, and partnership initiatives to support enrollment growth, retention, and community engagement.

Key Responsibilities:

1. Marketing Strategy & Planning

  • Develop and implement a comprehensive marketing strategy that supports student recruitment, retention, and referral goals.
  • Manage marketing budgets effectively to ensure maximum ROI and cost efficiency.
  • Conduct regular market research and competitor analysis to inform decision-making and strategy.

2. Lead Generation & Digital Marketing

  • Plan and execute digital marketing campaigns to generate qualified and hot leads across all campuses.
  • Track, analyze, and optimize campaign performance to improve conversion rates and lead quality.
  • Collaborate closely with the Admissions team to align marketing activities with the customer journey.

3. Branding & Communications

  • Maintain and strengthen the TH School brand identity across all platforms and materials.
  • Manage the school’s digital presence, including website, social media, newsletters, and PR materials.
  • Collaborate with Communications teams of Bac A Bank, TH Group, and VTV to promote TH School and contribute to overall TH Group branding initiatives.

4. Events & External Partnerships

  • Coordinate and promote school events, Open Days, and community engagements to increase visibility and recruitment.
  • Identify and build partnerships with educational institutions, organizations, and community groups to support growth and awareness.
  • Represent TH School at external events, fairs, and partnership activities.

5. Retention & Referral Activities

  • Develop and execute activities that enhance parent engagement, student satisfaction, and loyalty.
  • Plan initiatives to encourage referrals from current families and alumni networks.

6. Leadership & Collaboration

  • Lead and manage the marketing team to achieve targets through creativity, accountability, and collaboration.
  • Work closely with the Admissions, Academic, and Leadership teams to deliver effective campaigns and results.
  • Perform other tasks as assigned by the Business Director, and/or Superintendent/Board Chair.

Yêu cầu công việc

  • Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
  • Minimum 5 years’ experience in marketing management, preferably in the education sector.
  • Proven success in digital marketing, lead generation, and brand development.
  • Strong leadership, analytical, and project management skills.
  • Excellent English and Vietnamese communication skills.
  • A mission-driven mindset aligned with TH School’s vision, mission, and core values.

Thông tin khác

  • Bằng cấp: Bachelor
  • Độ tuổi: Không giới hạn
  • Hình thức: Nhân viên chính thức

Giới thiệu về công ty

Công Ty Cổ Phần Tập Đoàn TH

https://jobs.thgroupglobal.com/

TH – NƠI LÀM VIỆC HẠNH PHÚC TH GROUP LÀ MỘT TẬP ĐOÀN DOANH NHÂN YÊU NƯỚC , luôn đặt lợi ích riêng của Tập đoàn nằm trong lợi ích chung của quốc gia. Đầu tư... Xem thêm

Marketing Manager (TH Schools)

Công Ty Cổ Phần Chuỗi Thực Phẩm TH