Marketing Lead

About Citics
Citics is a comprehensive and pioneering real estate technology platform in Vietnam, built on big data, AI, and seamless digital solutions. By integrating valuation, mortgage referral, property transactions, and investment services into a single platform, Citics simplifies and enhances transparency across the entire real estate journey. Today, Citics operates in over 30 provinces, has digitized more than 33 million properties nationwide, and partners with over 80% of the leading banks in Vietnam. This strong foundation affirms Citics’ position as a trailblazer in the digital transformation of Vietnam’s real estate market.

Summary
We’re seeking a strategic and hands-on Marketing Lead - to develop and lead the Citics brand as we scale our one-stop real estate platform across Vietnam. You will own Citics’ brand positioning, voice, and content across channels, while collaborating closely with our Growth Lead and CEO to drive impactful campaigns. This role blends strategic thinking with strong content execution and storytelling. You’ll oversee both external communications and internal brand engagement (team culture, internal events, etc.).

Key Responsibilities
Brand Strategy & Direction:

• Define and lead Citics’ brand positioning, identity, and tone of voice across all touchpoints.

• Develop and manage the Citics Brand Guideline (visual, voice, UX tone).

• Craft messaging frameworks for core services (Valuation, Mortgages, Homes, Agent) to support GTM plans and business growth.

• Align brand perception with company vision, values, and long-term direction.

Content, Community & Brand Activation:

• Lead content strategy and editorial direction for all Citics fanpages and community channels (Facebook, LinkedIn, TikTok, Agent Hub…).

• Oversee the creation of content, visuals, and campaigns in collaboration with content creators and designers.

• Plan and run community-building campaigns, including agent storytelling, mini-games, and educational content.

• Coordinate with Growth and BD teams to organize brand-led community events (Agent Tour, mini-meetups, workshops) that enhance engagement and trust.

• Ensure a strong brand presence across all offline and online touchpoints — before, during, and after events.

Internal Brand & Cross-functional Collaboration:

• Lead internal communication: CEO messages, team newsletters, culture-building content.

• Plan and execute internal events (Town Halls, Year-End, Company Anniversaries) aligned with brand values.

• Collaborate with Growth Lead to ensure brand consistency across landing pages, performance campaigns, and CRM content.

• Act as the guardian of brand integrity in every marketing initiative.

Requirements:

• Minimum 5 years of experience in brand marketing, content strategy, or communications — preferably in startups or tech-driven environments.

• Solid track record in building and managing brand identity, including key messaging, brand voice, and cross-channel consistency.

• Strong ability in storytelling, copywriting, and creating brand-led narratives across different formats (social, PR, internal).

• Experienced in managing social media, community content, and collaborating with internal creators or external agencies.

• Able to lead cross-functional collaboration with growth, product, and business teams to ensure unified brand execution.

• Proficient in using creative and AI-powered tools (e.g., Notion, Canva, ChatGPT, etc.) to streamline content planning and brand communication.

• Strong attention to visual and verbal consistency, with an eye for detail and audience perception.

• Excellent organizational and communication skills, enabling effective management of multiple projects and stakeholders.

• Quick-thinking and adaptable, with a growth mindset that thrives in a dynamic, fast-paced startup environment.

• Bằng cấp: Bachelor
• Độ tuổi: Không giới hạn
• Hình thức: Nhân viên chính thức