Get to know our team:
The performance marketing team in Grab is responsible for driving user growth in a digital way. What we do and believe is that through a end to end life cycle management approach from user acquisition to retention would create the most value for our customers and business. The new CRM team work hand in hand with digital marketing and marketing analytics team and country marketing teams across Grab’s seven markets.
Get to know the role:
The Digital Marketing Manager is responsible for managing day-to-day digital marketing strategy and operations for the GrabPay marketing campaigns across the region, and providing reports and analysis to demonstrate effective ROI to key stakeholders.
The day-to-day activities:
Acquisition
- Define the digital strategy for GrabPay across the region.
- Align target/budget with key stakeholders
- Marketing and Communication Strategy Alignment with Marketing/Brand Team
- Media selection/negotiation with Publishers
- Agency Communication, Liaising and Engagement
- Identify channels that bring in the most ROI while managing key KPIs for the company.
- Analyze data and optimize accordingly to maximize performance.
- Drive the development and implementation of consistent KPIs including house media channels such as in-app notifications, push notifications, SMS and email marketing.
- Develop the media plan for all the campaigns
- Implement campaigns across channels and optimize results to meet targets.
Branding
- Increasing lift in offline performances though digital channels.
- Ensuring our brand is constantly Top of Mind in the markets we are in.
Retention
- Re-engaging users that has been acquired and minimizing churn rate.
- Utilize available channels and resource to identify the key areas where re engagement is the most effective.
- Focus on new and innovative ways of engaging customers through constant testing & refining of new initiatives.
The must haves:
- Minimum 7 years of experience in digital performance marketing or similar field.
- Bachelor’s degree in business administration, marketing, or other advertising subjects required.
- Good Knowledge and use of current advertising tools and channels.
- You have a good understanding of internet advertising technologies (cookies, DSP, SSP, RTB) and understand the marketing channel attribution model.
- Have strong all-around knowledge of online marketing landscape.
- Excellent communication skills with the ability to articulate clearly in both written and spoken English.
- Impeccable organization skills and attention to detail.
- Passion for performance marketing.
- Ability to analyse reports and communicate findings.
- Excellent organizational, project management and time management skills.
- Outstanding analytical skills and data-driven approach.
- Ability to multi-task, meet deadlines and thrive in a fast-paced environment.
- Experience with start-up environment is desired.
