Manager, Marketing Analytics

Day to Day Activity:

• Be responsible for driving acute understanding of our consumers (the passengers) as well as the drivers across all the countries that we operate in.
• Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the marketing and data teams.
• Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning.
• Initiate and scale innovative qualitative and analytical projects focusing on segmentation, usage studies, and marketing effectiveness.
• Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities.
• To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
• Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
• Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc.
• Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process.

Requirement:

• Bachelor degree preferably with a focus on Statistics, Finance, Economics, Analytics, Business, Mathematics, Engineering or other quantitative subjects are required. Masters degree, MBA/MSc or related programs preferred
• 4-5 years of experience in a data analytics, consulting, marketing strategy or related role.
• Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc.
• Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
• Proven data gathering and analytical skills - experience analyzing primary and/or secondary data sources from companies like AC Nielsen.
• Passion for data analytics and driven to apply insights into practice
• Ability to synthesize big datasets into meaningful insights and provide appropriate BI reports/presentations to stakeholders at all levels of an organization.
• Versatile, self-driven, detail-oriented and hands-on. Fast learner; ability to acquire new technical skills as needed.
• Understanding of marketing / analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing is preferred.
• Excellent communication and presentation skills. Full professional working proficiency in the English language is required.
• Programming skills in SQL, R, and Python will be an advantage.
• People management experience.