About Team:
Are you ready to make an impact and be an integral part of a team? We’re looking for a Marketing Analytics Manager to join our team as we are experiencing tremendous growth across the region.
We’re looking for an analytical and consumer-focused manager to help the company better understand its users, transforming data from analytics and research into insights that can drive the long-term marketing strategy of this exciting and fast-evolving transport platform. The transport ecosystem is in the middle of major disruption and we’re looking for someone with the intellectual and social curiosity to drive insight into the working lives of taxi drivers, private car drivers, passengers, car owners and more. They will directly report to the Country Marketing Head, working closely with marketing analytics team lead.
Day to Day Activity:
- Be responsible for driving acute understanding of our consumers (the passengers) as well as the drivers across all the countries that we operate in.
- Monitor and report all marketing effectiveness and brand tracking, pairing with the analytics reporting that comes from the marketing and data teams.
- Make recommendations to marketing managers for local marketing activities and quarterly marketing strategy planning.
- Initiate and scale innovative qualitative and analytical projects focusing on segmentation, usage studies, and marketing effectiveness.
- Conduct in-depth analyses and provide insights for business areas with larger challenges, helping marketers identify growth opportunities.
- To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to achieve business objectives
- Train the local marketing team on BI tools, data-driven methodologies, and providing consistent direction and support for analyses
- Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc.
- Understand business requirements and work objectives in order to analyse relevant customer data sets and propose actionable recommendations that would support decision-making and marketing campaign planning process.
Requirement:
- Bachelor degree preferably with a focus on Statistics, Finance, Economics, Analytics, Business, Mathematics, Engineering or other quantitative subjects are required. Masters degree, MBA/MSc or related programs preferred
- 4-5 years of experience in a data analytics, consulting, marketing strategy or related role.
- Knowledge of analytics tools, including Excel (VBA, Pivot), database querying (SQL), Tableau, R, etc.
- Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
- Proven data gathering and analytical skills - experience analyzing primary and/or secondary data sources from companies like AC Nielsen.
- Passion for data analytics and driven to apply insights into practice
- Ability to synthesize big datasets into meaningful insights and provide appropriate BI reports/presentations to stakeholders at all levels of an organization.
- Versatile, self-driven, detail-oriented and hands-on. Fast learner; ability to acquire new technical skills as needed.
- Understanding of marketing / analytical concepts such as segmentation, customer lifecycle, retargeting, attribution models, prediction, and A/B testing is preferred.
- Excellent communication and presentation skills. Full professional working proficiency in the English language is required.
- Programming skills in SQL, R, and Python will be an advantage.
- People management experience.
