Get to know the Role:
Task includes extracting customers’ data from various databases, create and test hypotheses, e.g. consumer behavior; Uncover insights with business value and present findings as well as propose business (marketing) action plans; Develop and implement methodologies to quantify effectiveness of action plans.
The day-to-day activities:
Be the key consumer data analytics and insights driver for data-driven marketing strategies and decision-making by;
Functional
- Performing in-depth data analysis, including statistical and regression modelling to uncover insights on products and consumers
- Executing and setting up research (qualitative/quantitative) to drive understanding of consumer behaviour
- Measuring the effectiveness of marketing activities by performing detailed post mortems
- Working with various stakeholders to understand the objective and marketing problems and providing solution with accurate data points and measurement methods.
- Working with external research agencies to set clear objectives and structure research questions with a view of creating actionable outputs
- Performing ad hoc surveys and studies to support new business growth opportunities
Customer
- Business Partner, Research Agency
People
- Works well and support all Marketing team requirements in terms of data analytics, market research and numbers reporting.
The must haves:
- Bachelor’s degree preferably with a focus on Mathematics/Statistics, Finance, Economics with interest in Marketing
- Minimum 4-5 years of experience in quantitative analytics and reporting
- Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
- Strong consultative and project management skills
- SQL programming
- Proven analytical skills – experience/exposure to business intelligence and data management tools such as Holistics and Tableau will be added advantage
- Experience conducting basic market research/survey will be a plus point. Advanced knowledge of market research field and techniques
- Curious by nature and enjoys learning and new challenges
- Able to multi-task and work on tight timelines
