Manager, Loyalty Marketing

Get to know the Role:

• Develop short and long-term loyalty programme strategy to increase customer satisfaction and drive incremental spend.
• Plan the earn and burn of loyalty reward points.
• Provide insights to drive the direction of reward offerings to ensure relevancy to customer needs and wants.
• Work closely within the marketing and business development team to onboard and maintain close working relationship with external programme partners.

The day-to-day activities:

• Drive and plan Go-To-Market strategy for loyalty campaigns.
• Monitor and report loyalty programme effectiveness for events, redemptions, offerings, campaigns and partner feedback.
• Forecast and manage budget for loyalty programme spend.
• Work closely with external partners (businesses)and Grab passengers.
• Involve with budget management for loyalty program.
• Work well with Marketing and Business Development team to manage external partners.
• Work with Creative team for briefs and marketing communications requirements.

The must haves:

• Bachelor’s degree preferably with a focus on Marketing, Advertising & Promotion or Business Admin.
• Proficiency in MS Excel and MS Powerpoint.
• Min. 5 years of loyalty rewards program experience.
• Campaign planning and account management experience would be an added advantage.
• Fluent at English