Manager, GrabPay Merchant Marketing

Get to know the Role:
We’re looking for a seasoned B2B marketer to be part of the Regional GrabPay marketing organisation. GrabPay Marketing is a new team that is responsible driving adoption of GrabPay amongst merchants - large and small - across Southeast Asia. This team will develop the integrated marketing strategies across the merchant lifecycle, from acquisition, onboarding and growth .

The day-to-day activities:

Functional

• Drive the marketing strategy for acquiring and growing merchant’s acceptance of GrabPay across Southeast Asia, working in partnership with Business Development & Sales, as well as Country Marketing teams.

• Own the GrabPay Merchant Communication Strategy - both online / offline.

• Devise data-driven strategies to support GrabPay growth in merchants

Customer

• You will focus on serving our merchant customers. They are the backbone of our business. You will act as the merchant advocate within the GrabPay organization – cutting across product, sales and marketing functions to develop integrated merchant programs to enable the growth of GrabPay

• Work with consumer marketing teams to ensure the right merchants are included as part of any broad-based consumer activation

Financial

• Analyze GrabPay Business Measures and use them to inform your planning and marketing strategies for merchants

The must haves:

• You know your customer: you have experience working in SME/B2B marketing - particularly in digital marketing / merchant lifecycle marketing.

• You are commercially focussed, with a creative flair: You are a commercially minded marketer who understands how to tie commercial objectives with marketing plans

• You are a Problem Solver at heart: You are comfortable with a fast paced environment with a proven ability to structure problems

• You are results focussed: We know that marketers can work on a variety of projects, products and companies. We don't mind what you worked on, what we look for are the results you brought with it.

• You understand our market: Have you experience working in Southeast Asia or have experience working in B2B & SME marketing.

• You operate with a startup mindset: You have a positive and resilient attitude – you have the drive to get things done and the ability to adapt to new things quickly
• 4-7 years of relevant experience in B2B Marketing, Digital Marketing, SME Sales / Business Development or CRM Marketing.
• Experience in handling multiple projects, complex structures in a fast moving pace

• Demonstrates ability to think strategically with executional experience