Junior Brand Manager - Diagnostics HCMC

Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development

·   Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.

·   Translate marketing and product development strategy of the company into detailed action plan

·   Visiting frequently KOLs in the IVD market and developing potential qualitied speakers for MediGroup. Working on to build good relationship and support VIP clients who are using MG products.

·   Responsible for providing and educate the sales team with the necessary scientific and sales knowledge, which lead them to successful sale of the products.

·   Being in charge of launching new product lines, leading the access of the new product onto the market.

·   Create projects and marketing campaigns according to the business strategy of the company, and monitor the achievement on weekly basis.

·   Responsible for developing market intelligence tools to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.

·   Act as point of first reference for all product related enquiries and work collaboratively with colleagues in customers’ requests to address any issues that may arise.

·   Design market research projects to assess customer attitudes to the current product range and new product introductions.

·   Develop and complete customer database and assist the synchronization of it with the CRM system of the company.

·   Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.

·   Liaise with the advertising agency regarding the product campaign including journal advertising, conferences, and social media.

·   Responsible for preparing reliable product forecasts, and constantly monitoring sales anchievement in accordance of the product campaigns in charge of.

·   Seek opportunities to propose solutions and improvements as related to product usage