Head of SMB (Merchants), GrabAds

Get to know our Team:

GrabAds is bringing to market innovative, first-of-a-kind advertising products. Encompassing both offline & online, you can see our ads platform at work on the outside & inside of vehicles and also in our app and eventually though audience extensions.

What you can’t see is the data that powers the ads and pretty much everything else at Grab. We’re leveraging our unique data and large, growing user base to offer an advertiser experience that drives business outcomes. At the same time, we’re creating value for our users, drivers & merchant partners.

Get to know the Role:

You will report to the Head of GrabAds and Monetisation. 

As the Regional Head of SMB Advertising (Merchants) for GrabAds, you will define, implement, and drive the marketing services used by Grab’s Mid Market and SMB Merchant base to promote and deliver ROI for their businesses. You will manage a direct team of experts and collaborate cross functionally with leaders from GrabAds, Grab Food, Grab Financial Group, Marketing and Product & Engineering to package compelling advertising solutions for broad adoption that will be utilized and supported via self service tools. The Head of SMB will ultimately be responsible for business planning, day to day execution, and target achievement.

This is a unique role &  opportunity because you will have direct product input to the design and build of our SMB platforms working alongside our Product & Engineering leadership

PEOPLE MANAGEMENT:

• Oversee all people management aspects including managing a highly motivated team, hiring / coaching / mentoring / retaining best-in-class performers, resource planning, career development and providing guidance for your Team Leads. Provide a conducive and progressive team environment for growth and learning.

• Set clear partnership, pipeline management goals and KPIs for the team across multiple opportunity areas

• Work cross-functionally across Grab’s various business units   

• Be a Role Model by ensuring a healthy working culture based on mutual respect and by personally embodying and demonstrating Grab principles.

The day-to-day activities

• Identify and drive business, product, and operational requirements needed to support Merchant customers utilizing Grab’s SMB self-serve advertising services

• Build, train, and deploy the GrabAds Merchant team of Sales Enablement, Product Marketing, and Customer Success resources

• Gain a deep understanding of local needs for various sized Merchant partners including how their businesses operate, how marketing fits, and what challenges Grab can help alleviate to make them successful. 

• Design and Deploy scalable solutions and processes across Sales, Marketing, Operations, and Finance functions to support a high volume of Merchant partners

• Collaborate with business units on joint marketing activity and develop our own SMB marketing programs

• Pipeline management, sales forecasting and key sales reports with business KPIs

• Organize and drive weekly updates, meetings, and communication across multiple advertising product & engineering stakeholders

• Evangelize & Socialize among key stakeholders the importance of the SMB Advertising business as an important and very scalable path to profitability 

​​The must haves:

• 8-12 years in sales or general management with experience working with SMBs in SE Asia

• Previous experience with Self-Serve online sales platforms and customer adoption strategies  

• Sound understanding & experience of digital Ads Ecosystem both Online & Offline

• Experience leveraging sales enablement tools (CRM, Content, Marketing Automation, etc…)

• Demonstrated experience designing, implementing, and enforcing cross functional processes

• Excellent communication & presentation skills with the ability to transmit across different level stakeholders

• Analytical with a strong bias for data-based decisions

• Team Player with the ability to work across a matrix environment in a fast paced environment

• Strong organizational skills with the ability to manage multiple concurrent projects