Nơi làm việc: Singapore
Mức lương:
Ngành nghề: CNTT - Phần mềm
Get to know our Team
Grab Financial Group is an organization within Grab responsible for all of Grab’s fintech ambitions to drive the region forward by making all kinds of financial services accessible to as many Southeast Asians as possible. This includes driving both consumer and merchant adoption of the GrabPay wallet, integrating GrabRewards across the platform, as well as driving new growth areas in lending and insurance, enabling millions of micro-entrepreneurs and consumers to be more productive and lead better financial lives.
Get to know the Role
This senior marketing leader is a key member of both the Grab Financial Group and regional marketing leadership teams. They will drive the regional marketing strategy, planning and rollout across the region in Singapore, Malaysia, Vietnam, Philippines and Thailand. They will lead a team of regional marketers focused on each of the business units and provide guidance, structure and best practices for country marketing teams to succeed on the ground in a competitive landscape.
The day-to-day activities
Work closely with business and product heads across Grab Financial Group - GrabPay, GrabRewards, GrabFinance and GrabInsure to understand and diligence the business strategy through a consumer lens
Develop data-driven marketing strategies to achieve key business results, driving adoption for the GrabPay wallet as well as revenue growth for the lending and insurance businesses across consumers, drivers, micro-entrepreneurs and SMEs
Be a strong consumer advocate within Grab Financial Group, ensuring everything we do is customer-centric
Develop clear value propositions and marketing strategies to effectively communicate these offerings to the end consumer, whether they be consumers, drivers, micro-entrepreneurs, SMEs or large chains
Work in partnership with brand marketing teams to develop brand positioning, architecture and value proposition for all brands within the Grab Financial Group
Create quarterly planning decks, best practices guidelines and drive forward regional campaigns for major product launches, coordinating with local country marketing teams for execution
Develop communications strategies to integrate payments, loyalty, insurance and lending through Grab’s vertical business units such as ride-hailing, food delivery, video content and ticketing
Work with strategy and FP&A teams to create data-driven targets and budgets, ensuring marketing efficiency measures meet agreed benchmarks
The must haves
We are looking for a senior marketing leader who is passionate about having an irreversible impact on the way Southeast Asians spend, save, earn and borrow money – bringing financial inclusion to hundreds of millions across the region.
10-15 years’ experience in senior marketing roles, preferably with a background in payments, financial services, consumer internet, FMCG or consulting
Bachelor’s degree from a top-tier international university, MBA a major plus
Strong integrated marketing leader comfortable with the entire marketing mix, from digital and mobile to POSM and sponsorships
Demonstrated track record of driving stellar commercial growth through innovative and creative forms of marketing
Experience managing large teams in both solid and dotted line; knows how to be an effective regional or global marketing leader in service to country marketing teams
Natural leader who has the ability to motivate and coach a team of diverse backgrounds and skillsets
Must be a strong cultural fit with Grab – passionate about the social mission, people-oriented in their management approach
Must be able to develop a strong creative vision for the brand as a game-changing disruptor in the financial sector
Start-up experience is a major plus; eagerness to operate in an ever-changing, dynamic, highly competitive and fast-paced environment is a must
Broad knowledge of marketing landscape in Southeast Asia, including media channels, agencies, consumer behavioural trends and the like
Grab Vietnam
Head of Marketing, Grab Financial Group
Nơi làm việc: Singapore
Mức lương: Cạnh tranh
Head of Marketing, Grab Financial Group
Nơi làm việc: Singapore
Mức lương: Cạnh tranh