Get to know the Role:
We are looking for a modern day Da Vinci to head our connections planning team - someone who can combine the creativity of an artist with the analytical and data modelling skills of a scientist
The ideal candidate will:
- Be able to link business strategy to communications strategy and translate the communication strategy into an optimal connections plan. Ensuring the creative idea is expressed across all touchpoints to deliver the ideal brand experience.
- Know why, where and how consumers discover and connect with brands and each other. You embrace and make sense of transformational change in media, content and technology and are able to create guiding systems to bring brands to market with impact, effectiveness and coherence across the most relevant touch points.
- Is a strong leader who understands buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints.
The day-to-day activities:
- Partner closely with Strategy and Creative leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels
- Traditional Media, Digital Media and Social Strategy Lead - drive better strategy in media, media performance and measurement. Grab spends more media money in Indonesia than several other countries combined and we can improve how this investment is activated through better strategic alignment with the business, measuring the right metrics that matter, and improving tagging/tracking/testing and learning.
- Design consumer journeys across multiple touchpoints with specific channel insights including channel nuances, cadence, and data tracking in which the creative will be showcased
- Partner with Data Analyst & Vertical Leads to design measurement frameworks and data strategy for brand and acquisition campaigns. Defining how data will be captured, analysed, and actioned to optimise business performance and customer experience
- Own reporting of media plans, measurement and optimization to executive leadership on a regular basis
- Manage a team of media & connections planners to build and optimize multi-channel media plans. Oversee and approve all buys, campaign monitoring and media optimization decisions
The must haves:
- Cross-media subject matter expertise: Demonstrate strong knowledge of media and how (especially all forms of digital - display, search, social, programmatic, content, email, in app and influencer marketing). You are in fluent in what’s possible vs what’s practical: e.g. you’ve got hands on experience in audience targeting, trigger and event based signals, and also be able to give practical working guidance as to these limitations. Can advise generalist marketing teams on which types of targeting work best for what kinds of media/products/audiences/campaign types
- Campaign management, customer journey building and marketing automation background with a proven track record of people management experience, including building and leading teams of high performing technical and analytical associates
- Extensive experience of defining and delivering customer segmentation and behaviour models, and delivering customer targeting through a campaign management tool
- Has a hacker’s mindset. Comfortable with new technologies and having a passion for learning and the ability to figure out how different systems integrate and work together to drive the results. You understand the ins and outs of system rules, filters, segmentation, scoring model, revenue stages and flows, and CRM platform capabilities
- Has developed go-to-market plans that intersect consumer, content and touch points in the most relevant context
- Bring an informed POV about marketing effectiveness measurements – especially how to link marketing metrics more closely with business outcomes.
- Curiosity about emerging trends and disruptions across a wide spectrum of marketing thinking, tools and technologies and be able to give an informed point of view on how they could impact Grab marketing.
- Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.
- Highly organized: Strong forward planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes in a deadline-driven organization.
- Hands-on, hardworking, hunger, heart and humility: motivated by a business in its ‘building phase’ and able to thrive in an environment with a ‘start-up’ culture. Team player that is comfortable to rely on informal leadership structures
