Head of Brand Marketing

Insurance, Travel opportunities, Incentive bonus, Health checkup, Training & Development, Salary review, Laptop, Allowances, Employee Shuttle Service, Uniform, Business Expense, Seniority Allowance, Annual Leave, Sport Club

The Head of Brand Marketing at Tiki is responsible for defining and communicating our brand externally and internally. S/he will develop and execute Tiki’s brand strategy for B2C sales, Marketplace seller acquisition, and employee branding. S/he will lead our brand, communications, and social media team and work to create a cohesive brand image across teams, which will drive our engagement and outreach strategy. The successful candidate will have a proven track record of developing a brand, leveraging strong industry relationships.

• Improve our visibility in the media, maintain our brand image, and build and maintain trust amongst the industry, as well as work cross-functionally on creative content.
• Develop a comprehensive strategy to drive brand awareness that reflects a strong understanding of our brand, customer and business needs.
• Drive brand messaging and content ideas on site and social. Partner with creative and content team to define brand guidelines across all customer touchpoints
• Leverage marketing agencies and internal teams to develop concepts that are brand right while engaging to customer.
• Lead idea generation for events and opportunities. Leverage existing relationships to drive those opportunities.
• Develop mechanisms for reporting performance back to the business