To manage buying and full product life cycle includes selection for the assigned brand. The role ensures timely product availability, optimal inventory levels, and alignment with sales and profitability goals.
1. Seasonal Buy
- Product Selection: For all own retail channels
- Define seasonal SKU count (min – max) for each retail channel based on category performance, planograms, product flows, store capacities & brand’s stories
- Identify and select products through analyses of category sales, inventory, principal’s directions & local market’s needs
- Channel Segmentation: Define clear store rankings & product placements to ensure each retail channel has adequate product types, colors, key launches & volume to maximize sales
- Shipments: Ensure timely and accurate communication with relevant PICs regarding order status, deliveries, defectives and inventory needs.
2. Demand Planning & Data Management
- Collaborate with Planning to ensure buying decisions align with demand forecasts and inventory strategies (OTB)
- Provide input on forecast adjustments, stock needs, and replenishment plan
- Ensure accurate and up-to-date product master data & seasonal buy consolidation
3. Merchandise & Inventory Management
- Conduct weekly allocations based on sales performance, stock split & initial allocations to all channels for new shipments based on assortment plans
- Conduct pricing strategies to ensure internal in-take margins (%GP), follow principal’s guidance & gain competitive advantage versus other brands
- Optimize the merchandise mix to achieve sales/ gross profit (GP) targets, supervise inventory to minimize overstock and improve sell-through performance.
- Collaborate with LOG to oversee PO management, inbound & outbound, stock transfers, shipment labels, & supply plans to ensure accurate tracking and stock availability.
4. Sales & Promotion Analysis
- Conduct analysis on channel performance, retail operations KPIs & inventory to timely & effectively adjust category mix & volume or propose promotional actions
- Conduct simulations for promotional periods based on assortment, sales trends, category performance & inventory to ensure the landing %GP & sales targets
5. Cross-Functional Collaboration
- Partner with other departments to ensure alignment on inventory, promotions, and issue resolution related to purchasing and supply chain activities.
6. Reporting & Analysis
- Provide daily, weekly, and monthly reports on sales, inventory, PO status, and shipments to inform strategic decisions.
