Executive (Supply Marketing)

Get to know our team:

Be part of an exciting growth phase of Grab Driver marketing in Malaysia! As a team, we impact the lives of tens-of-thousands of drivers every day, being the #1 ride-hailing platform locally. Join us on an incredible mission to build and maintain the strongest driver base in Malaysia.

Get to know the Role:

• Be a critical member of the growing Marketing Team. Feel the satisfaction of delivering marketing campaigns that drive visible impact in the market, and more importantly shape the future of our delivery-partner community as we strive to better their lives.
• You will be responsible for delivering large scale marketing campaigns, and be a key contributor to the delivery-partner acquisition, retention and loyalty strategy.
• To do this, you will need to be equally creative and analytical in order to create strategic ways for us to deliver insightful and meaningful campaigns to our key audience.

The day-to-day activities:

• Prepare campaign and data brief, present them to internal stakeholders with clarity

• Proactive coordination of marketing campaigns across all elements of marketing mix

• Execute tailored and targeted local tactical and strategic campaigns

• Tailoring communications messages in each campaign to connect relevant targeted personas and segmentation

• Assist in insight analysis from research, market understanding and campaign post mortem

• Champion Grab delivery-partner identify and brand, ensure messaging, positioning, tone of voice and visual identity

• Work closely with Creative team, Media Agency and production to deliver great collaterals that make an impact.

• Manage the marketing funnel from Awareness, Interest, Desire to ultimately Conversion.

• Critical to be able to work closely and collaboratively with multiple stakeholders across departments with ability to manage and work under challenging timelines.

The Must Haves:

• Possess at least a Bachelor’s in Marketing or BBA

• 1-2 years of marketing/campaign management experience (either in Consumer, B2B or both)

• Personable, presentable and ability to articulate well

• Critical and analytical thinking skills with sound understanding of marketing principles and message positioning

• Ability to deliver revenue or profit growth initiatives

• Ability to insightfully brief and direct creative materials based on audience, medium and channel

• Strong writing skills with the ability to communicate complex ideas in a simple way

• Comfortable with designing, executing and tracking successful marketing campaigns, email marketing, social media campaigns, integrated marketing, mobile marketing and direct marketing campaigns.

• Understanding of Google Analytics, Eloqua, Mailchimp, LeanPlum (or any data analysis software) a plus

• Ability to use Adobe Suite or production software a plus