E-commerce Team Leader

Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, - Full benefit by Law - Salary 13th - Professional and classy working environment

Job Summary:

We are seeking a strategic, data-driven, and experienced Ecommerce Team Leader to lead the full spectrum of our digital commerce operations for premium whisky, cigar, and accessory categories. This role plays a critical part in driving revenue growth, customer engagement, and digital brand presence for the company across all ecommerce channels: owned platforms, marketplaces, social commerce, and online-to-offline (O2O) integrations

Responsibilities:

1. Strategic Leadership & Business Development

- Build and execute ecommerce business plans aligned with company objectives.

- Develop growth opportunities across multiple ecommerce platforms.

- Monitor industry trends to ensure legal compliance and competitive advantage.

- Propose P&L targets for ecommerce and monitor performance.

2. Channel Management & Operations Excellence

- Oversee ecommerce activities: product content, inventory, pricing, order processing, and customer service.

- Ensure compliance for regulated product categories (alcohol, tobacco, cigars).

- Collaborate with Supply Chain and Retail to optimize stock allocation and delivery.

- Establish SOPs for premium ecommerce operations.

3. Digital Marketing & Performance Growth

- Work with marketing team to deploy SEO, SEM, affiliate, email marketing, KOL campaigns.

- Manage sales funnel, lead generation and conversion rate optimization.

- Use data analytics to segment and remarket to target audiences.

4. UX/UI & Customer Experience

- Oversee UX/UI design for website and app.

- Conduct customer behavior research and A/B testing to improve user experience.

5. CRM & Loyalty Program

- Work with CRM team to leverage customer data for cross-selling and upselling.

- Execute customer lifecycle marketing campaigns.

6. Team Management & Talent Development

- Build and lead ecommerce team including content, customer service, technical and external partners.

- Provide training and development for team members.

7. Cross-Functional Collaboration

- Collaborate across Marketing, Sales, Brand, Supply Chain, IT, Finance, and Legal teams.

- Prepare business reports and ecommerce investment proposals.