1. ROLES:
- The E-commerce Associate Manager will work in partnership with Brand teams, cross functions and provides effective support to MKT Head to ensure job completion and key driven for online business to ensuring volume/value growth, market share and sales target.
- Build E-commerce platform from scratch, develop a cohensive brand strategy, digital approach and communication plan.
2. JOB DESCRIPTION
Online Sales & Marketing Strategy to achieve target:
- Develop e-business marketing strategy, Create & apply business plan yearly & monthly campaigns, promotions for online business.
- Support the strategic establishment of Ecommerce operational models - Integrate e-Commerce in ecosystem and push direct sales
- Manage and monitor product selling activities on the various e-commerce platforms.
- Build strong relationship with accounts for selected categories to drive Ecommerce sales & activities
- Recognize shopper triggers/barriers to define fast & appropriate action
- Manage customer data, classify groups, develop online sales programs & increase new members
- Lead performance marketing campaigns including planning, budgeting and optimization for ROI metrics, ensuring seamless intergration with execution
- Planning promotion for short date or suppressed products to sell before deadline
- Work closely with Digital/Media in developing training capability program/communication materials; roll out the program across key online markets
- Manage annual budget for E-commerce which will outline objective, strategy, tactics and milestone to achive target.
- Analyze web usage trends to improve and/or add functionality to web store platform. Peform in-depth analysis and implement strategies for improvement.
Digital Marketing, PR, Projects & visual merchandising online:
- Drives web traffic/sales, growth of e-Commerce applications via targeted online campaigns and retention strategies, with high level of customer acquisition and conversion;
- Select carefully brand implementation online but spread as much as possible brand awareness
- Propose design suggestion layout as per guidelines with the designers and submit for approval
- Work closely with the brand team to Boost brand awareness online and offline through events
TV home shopping project management:
- Follow up new opportunities with home shopping channel
Analysis & Reporting:
- Sales analysis of each online E-tailer and of each activity
- Budget management and conduct expense/benefit analysis, discount rate check … (ROI)
- Track performance per E-tailer, Partner, to identify solution of development
