Deputy Head - Enterprise Marketing

GET TO KNOW THE TEAM

The enterprise business unit at Grab is responsible for all things B2B. This includes business and product solutions offered under the Grab for Business platform, GrabGifts and other B2B products and services. We are a cross functional team of product managers, designers and engineers as well as dedicated Sales, Key Account Management and Partnership teams across all markets that engage with corporate customers directly.

This role is based out of Singapore.

GET TO KNOW THE ROLE

Your job is to develop and tell the Enterprise story across all eight of Grab’s current markets. You will be responsible for developing a winning strategy, aligning diverse stakeholders, and driving through to execution and results. You have experience basis a strong performance and digital marketing background and can work closely with teams in PR, CRM, Social Media, Partnerships and Research to bring your plan to life.

You will be in charge of marketing for the Grab for Business platform and all associated B2B and B2B2C products, and the custodian of the users who interact with these products. This also involves close alignment with our team of Product Marketing Managers who manage our mobility, food and financial products. You will learn who our consumers are, what they care about, what motivates them and how we can best communicate with them. You will feed this insight into our B2B and B2B2C product development to ensure we develop world class products that meet the needs of our corporate users and partners, and you will be responsible for taking these products to market, ensure they reach the right audience with the right message at the right time, and help achieve ambitious business goals.

YOUR RESPONSIBILITIES

• Provide performance marketing strategy and brand building direction to sustainably grow the business across corporate customers of all sizes in Southeast Asia.

• Responsible for leading rapid growth, adoption, activation, usage and retention in companies for our core Grab for Business platform and other B2B products via enterprise marketing plans, which would ensure higher usage of our solutions in transport, logistics, food delivery and e-payments, for business purposes.

• Be customer-first always. Lead and guide development of all B2B marketing campaigns, marketing comms and new product launches that drive adoption and usage.

• Shape customer perception towards Grab’s enterprise services. Develop strong key value propositions and positioning strategies with market and consumer insights, while driving product features and functionalities from a customer-first perspective.

• Drive online and offline media strategy. Manage budgets, creative, comms, content strategy and key agencies (social, creative, PR) to develop inspiring output.

• Budget and P&L management. Budget planning for B2B marketing activities to achieve key business metrics, monitor progress and evaluate performance.

• Manage stakeholders and prioritize marketing activities with close collaboration across cross-functional and vertical teams both regionally and in country.

• Build and manage the “voice of the customer” framework both from existing customers (Engagement) and non-customers (Growth). Lead or input into ongoing customer research (quantitative and qualitative). These insights will help give directions to product and business teams on challenges and new opportunities within the business

• Measure product and marketing success basis data analytics, ROI and revenue generated to recommend iterations and improvements needed to gain better market adoption

• Produce thought leadership content marketing to drive the Enterprise business’ reputation

​

THE MUST-HAVES:

• Bachelor’s degree from a recognised university

• At least 8-10 years of relevant performance marketing experience (with at least 4-5 years of having done a marketing role in Southeast Asia), both on strategic planning and execution, as well as proven business decision-making and impact

• A track record of strong cross-functional leadership and the ability to guide, coach and influence diverse international teams with different levels and skill sets

• Strong command of the entire digital marketing mix and relevant platforms (EDMs, Adwords, FB, LinkedIn etc.), data analytics (a keen understanding of Google Analytics is advantageous) and a track record of building and executing robust performance marketing plans for lead generation and online conversion.

• Results-oriented, data-driven creative problem solver who is highly detail oriented and has an eye for granular planning, when needed. This applies to the quality, speed and execution of sales materials, data analytics and marketing comms.

• Relentlessly driven to succeed even in seemingly impossible situations, not giving up and always looking to solve bigger problems even if the solution is not forthright.

• Junior candidates are invited to apply and may be considered for an Associate Enterprise Marketing role

• We like creative hustlers, people who can think outside the box, be strategic and tactical, motivate themselves and others and get stuff done even if it seems impossible.

• We work fast, push the boundaries, try new things and sometimes they don’t work, so we embrace failure, improve rapidly and keep learning.

• We are nice, work together well, treat each other with respect and deeply believe in the Grab mission to drive Southeast Asia forward.