Customers-Agents Lifecycle Management Executive

a. Drive execution of lifecycle marketing to onboard, retain, build loyalty and increase lifetime value by engaging customers and agents with personalized, targeted and relevant marketing at every stage
b. Develop and execute CRM campaigns and communications plan leveraging appropriate marketing channels (on-channel, email, In-App / Push, social, programmatic, etc.)
c. Collaborate with all relevant teams to design, implement and evaluate personalized lifecycle email/In-App/Push campaigns
d. Partner with Data team to ensure that all campaigns have clearly defined success metrics which are tracked and analyzed
e. Conduct ongoing A/B testing to optimize and increase the effectiveness of CRM efforts
f. Work with product marketing, technology and data teams to define feature and data requirements to create new communication channels and improve the intelligence available for relevant, personalized, real-time marketing

Get to know our Team:

-

-




Get to know the Role:

-you will provide consulting and interpretation of market and research data and turn it into key actionable items to be executed.

-Leads both arms of Strategic Planning & Business Analytics in driving data-driven decision-making and optimizing local operations & performance.




The day-to-day activities:

-

-




The must haves:

-The ideal candidate will have a deep understanding of overall business strategy including market trends and business analytics.

-