Get to know our Team:
-We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.
-We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.
Get to know the Role:
- Responsible for growing consumer and driver love for the Grab brand.
- Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
- Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.
The day-to-day activities:
- Support and manage the development and planning of the marketing strategy in order to achieve the targets;
- Lead and develop digital online marketing strategies;
- Manage Grab’s e-communications;
- Manage suppliers and ensuring the project delivery is on time and according to budget;
- Organize Market Research and report the result to the business;
- Write press release/Blogs/Case Studies;
- Liaising with a range of stakeholders, sales team, suppliers, customers and vendor partners;
- Assist the Regional Head of Marketing in executing the marketing plan according to budget;
- Manage the social media channels;
- Monitor campaigns against KPI’s, and to be fully aware of trends and analytics.
The must haves:
- A minimum Bachelor’s Degree in Business Management of Marketing/Entrepreneurship;
- At least 6 - 8 years of experience in the relevant field;
- Fluency and ability to write in Bahasa Indonesia and English;
- A strong knowledge of Marketing practices;
- Proficiency in using MS Office tools, such as Word, Power point and Excel;
- Good team spirit;
- Well organized;
- Good leadership skills;
- An excellent administrative skills.
