1. Trade Marketing Planning for Modern Trade (MT) Channel
- Collaborate with Sales and Marketing teams to develop monthly, quarterly, and annual Trade Marketing (TM) plans.
- Plan seasonal promotional campaigns and new product launch initiatives.
- Design tailored in-store activation and consumer promotions for each retail chain (e.g., Co.opmart, Big C, Winmart, MM Mega Market, GS25, etc.).
2. Collaboration with Modern Trade Accounts
- Work directly with buyers to negotiate display spaces, promotional activities, product sampling, and shopper activations.
- Ensure proper execution of programs according to commercial agreements (e.g., display compliance, promotions, sponsorships, etc.).
3. Budget and POSM Management
- Manage TM budgets for each MT chain.
- Monitor and ensure proper implementation of POSM, activations, and display shelves according to brand standards.
- Control spending related to listing fees, visibility, and promotional costs.
4. Analysis and Strategic Proposals
- Track sell-in and sell-out data by retail chain.
- Analyze the effectiveness of TM activities (ROI, cost, and revenue).
- Propose improvements for short- and long-term Trade Marketing strategies.
5. Sales Team Collaboration & Market Supervision
- Support Key Account teams in executing programs at points of sale.
- Conduct field visits to assess brand visibility and execution compliance.
