The Brand Executive is responsible for supporting the Brand Strategy & Marketing Manager to execute effective branding marketing strategies to build brand awareness and reach company commercial targets.
This role involves collaborating within the PMCE team and cross-functionally to create and execute brand and marketing plans to reach commercial targets; and monitoring brand performance to ensure consistency and alignment with the company's objectives.
- Support the development and briefing of annual brand plans and marketing campaigns to enhance brand awareness and recognition for both NPD and current PMCE assortments.
- Oversee the production and execution of marketing materials and assets – including Key Visuals, POSM and digital content – ensuring alignment with brand plans and brand guidelines. Monitor the adaptation of brand contents for digital platforms and collaborate with digital teams to optimize reach and engagement.
- Monitor and regularly review marketing performance outcomes; propose necessary improvements to enhance goal attainment.
- Regularly conduct competitor and market analysis to identify trends, risks, and opportunities that inform brand strategy and marketing plans.
- Ensure brand and marketing activities are grounded in consumer and shopper insights.
- Manage and track the marketing budget, including coordinating quotations and the PO process to ensure spending aligns with approved plans.
- Collaborate across the wider Pharmacity Brand and Exclusive Team to effectively deliver departmental and individual KPIs
- Monitor the development of training materials and coordinate the overall Training Plan for the PMCE team – what is trained, when, and how – based on brand plan priorities.
- Develop and execute internal engagement plans and content for retail sales tool kits to ensure high levels of engagement from the pharmacists.
- Support with special projects or initiatives, such as Market Review, Consumer Research, etc.
