Assistant Manager, Partnerships & Merchant Marketing

Get to know our Team:

• The position is part of the GrabPay Marketing team.

• The team is focused on building the GrabPay Mobile wallet, best in class partnerships and loyalty platforms.

• The team has an eclectic mix of nationalities and comprises team mates that have worked across start ups, fin tech companies and top tier financial companies.

Get to know the Role:

• Payments marketing is a new team responsible for growing the GrabPay side of the business, which is a big new initiative for Grab. GrabPay handles all cashless transactions and is already one of the largest mobile wallets in Southeast Asia. This new team will be tasked with growing the GrabPay business as a mobile wallet, solving many of the payments problems that consumers and merchants face on a day-to-day basis.

The day-to-day activities:

• Be a founding member of the exciting new payments marketing team, helping to drive forward a critical part of Grab’s overall business.
• Segment the merchant ecosystem into meaningful target audiences and develop custom tailored marketing campaigns to acquire and engage merchants. Test, analyze and scale the most impactful practices.
• Lead merchants/B2B acquisition campaigns from inception through post campaign analysis and summary reporting.
• Drive lead generation strategy and operating efficiencies through the digital marketing channels while employing strong project management skills.
• Deep dive into competitive offerings to identify best practices and competitive differentiators.
• Identify quantitative success metrics and manage to these metrics.
• Partner with business development, and product teams to identify and solve issues merchant pain points and strategic opportunities.
• Analyze GrabPay merchant marketing spend efficiency and make recommendations for future spend allocation.

The must haves:

• Bachelor’s degree from a top tier international university.
• Expertise in merchant/B2B Lead Generation and acquisition. Familiar with performance measurement and optimization techniques.
• 5-7 years’ experience in an campaign management role, working on merchant/B2B lead generation and/or customer acquisition.