Assistant Manager, Marketing - Visayas

Get to know the Role:
- Planning and implementation of marketing strategies and promotional events.
- Leading the execution of each marketing campaign and activities to ensure flawless brand presence and coordination.
- Responsible in achieving KPI and target set by Country Marketing Head.



The day-to-day activities:

- Support and manage the development and planning of the marketing strategy to ensure targets and objectives are met

- Lead and develop of digital online marketing strategies

- Manage Grab's e-communications with the purpose of engaging existing and new customers

- Manage suppliers to meet business requirements to ensure projects are delivered on time and to budget

- Organizing Market Research and reporting results to the business

- Marketing activities to support events such as concerts, fairs, conferences, seminars, and exhibitions

- Liaising and networking with a range of stakeholders including internal operations team, customers, vendor partners and suppliers

- Assisting the business in executing the marketing plan against the budget

- Managing social media channels

- Increasing online presence/web traffic, generating qualified leads and increasing conversion

- To monitor campaigns against KPI’s, be fully aware of trends and analytics, success and risks in order to increase sales

- Ensure adherence to operating budget of the Marketing function

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The must haves:

- Bachelor's degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration.

Comfortable with designing, executing and tracking successful digital, marketing campaigns (SEM/SEO, email marketing, social media campaigns, integrated marketing campaigns, mobile marketing and direct marketing campaigns.

- With at least five to six (5-6) years of relevant marketing experience with a successful track record in developing integrated marketing strategy and managing campaigns.

- Goal and results oriented: Track record of success in achieving targets on time in a rapid growth, start-up environment Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.

- Effective in engaging and influencing marketing and sales team members to achieve targets.

- Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the Grab community.

Highly detail-oriented: Ensure the quality of all marketing materials and communications; and manage budget.