Get to know the Role:
Task includes managing, planning, executing and ensuring execution of Go-to-Market (GTM) plans is being rolled out for online & offline marketing channels by working with internal tools and various internal/external stakeholders.
Other functions include management of budgets, events and vendors.
The day-to-day activities:
- Execute and contribute to planning for Go-To-Market plans both online and offline, including events, outdoor media and in-app functionalities.
- Optimize utilization of communication tools and channels
- Budget and payment management – planning, tracking and reporting of multi-business verticals’ financial budgets.
- Coordinate and manage various vendors to ensure marketing campaigns are executed at a high standard and within budget.
- Perform data analysis for marketing channel efficiency
- Identify and champion process improvement initiatives
- Works well and support all Marketing team requirements in Go-to-Market roll out.
The must haves:
- Bachelor’s degree preferably with a focus on Marketing / Event Management / Business Administrative
- 3-5 years of experience in managing projects, executions of Go-to-Marketing and Budget Management
- Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
- Loves to work with people and able to stakeholder manage
- Able to multi-task and work on tight timelines
- Resourceful by nature
- Experience / Exposure to communication & HTML Coding tools such as Leanplum, HTML5 will be added advantage
