Assistant Manager, Financial Services Marketing

Get to know our Team:

Financial services are a new business line for Grab, focused on enabling Southeast Asia’s millions of micro-entrepreneurs to grow their businesses through access to financial products via the Grab platform, whether that be lending, insurance or more. Grab already provides income opportunities to more than 5 million drivers, agents and merchants across the region.

Get to know the Role:

We are hiring for an experienced marketer to be part of the regional marketing for this new financial services business line. You’ll be responsible for figuring out the best ways to engage Grab’s millions of micro-entrepreneurs and find relevant financial products from our partners that will improve their lives. You’ll build out a new way of marketing financial products to an unbanked or underbanked audience, opening up financial inclusion in the region.​

The day-to-day activities:

• Manage and execute all marketing communications for product pilots, delivering marketing analysis to inform new product development.
• Roll out educational programs for Grab’s new range of financial services to millions of underbanked drivers, agents, merchants and consumers across Southeast Asia.
• Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty.
• Combine performance marketing with offline events as part of an integrated effort.
• Develop marketing materials such as videos and eDMs, craft marketing messages and track campaign performance.
• Work with driver, merchant and agent network teams to integrate communications into the overall experience the end consumer has with the Grab platform.
• Work with product marketing and research teams to drive deep insights into the financial lives and challenges of Southeast Asia’s underbanked drivers, agents and merchants.
• Work with country marketing teams to drive customer-centric strategy for each country in the region to execute the said strategy in a hyperlocal fashion.
• Monitor budgets for each and every country across the region, with overall accountability for growth, marketing efficiency and ROI.
• Strong people skills, including proven experience in working with multiple stakeholders.

The must haves:

• Bachelor’s degree from a ​top-tier international university
• Excellent proficiency in MS Excel and Powerpoint
• Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
• Integrated marketer with deep familiarity in CRM and growth marketing ​
• At least 4 years’ experience in a results-driven marketing role, preferably in B2B growth, lending, insurance or fintech. ​
• Fluent at English competencies

Get to know Grab:

Grab is more than just the leading ride-hailing and mobile payments platform in Southeast Asia. We use data and technology to improve everything from transportation to payments and financial services across a region of more than 620 million people. We work with governments, drivers, passengers, merchants, and the community, to solve critical problems in Southeast Asia.

Grab began as a taxi-hailing app in 2012, but we have since extended our product platform to include GrabCar, ​GrabShare, GrabBike, GrabHitch, GrabExpress, GrabFood, GrabCoach, GrabShuttle, GrabCycle. We recently launched our fintech platform – GrabFinancial, which consists of payments, lending and insurance. Our latest addition is GrabVentures, an in-house incubation platform. We are focused on pioneering new commuting and payment alternatives for drivers and passengers with an emphasis on convenience, safety, and reliability. Currently, we offer services in 8 countries. Our R&D offices are in Singapore, Seattle, Beijing, Bangalore, Jakarta and Vietnam. We aspire to unlock the true potential of Southeast Asia and look for like-minded individuals to join us on this ride.