Get to know the role:
Financial services are a new business line for Grab, focused on enabling Southeast Asia’s millions of micro-entrepreneurs to grow their businesses through access to financial products via the Grab platform, whether that be lending, insurance or more. Grab has transformed itself from a transportation company to one that now provides essential services for millions across Southeast Asia through its everyday app.
We are hiring for an experienced marketer to be part of the Singapore marketing team for the insurance business. With fintech as a key focus for Grab, this is an exciting role that will transform the way we bring insurance to scores of drivers and consumers in the region.
The day-to-day activities:
- Manage and execute all marketing communications for product launches, including delivering marketing analysis to inform new product development
- Roll out educational programs for Grab’s new range of insurance products to expand financial inclusion for drivers and consumers
- Leverage lead generation and marketing automation tools to implement targeted marketing campaigns and nurture customer loyalty
- Combine performance marketing with offline events as part of an integrated effort
- Develop marketing materials, craft marketing messages and track campaign performance
- Work with driver, merchant and consumer teams to integrate communications into the overall experience the end consumer has with the Grab platform
- Work with product marketing and research teams to drive deep insights into the challenges of Southeast Asia’s drivers, merchants and consumers who may not have access to insurance and other financial products
- Monitor insurance marketing budget for Singapore, with overall accountability for growth, marketing efficiency and ROI
- Strong people skills, including proven experience in working with multiple stakeholders
The must haves:
- Bachelor’s degree from a top tier international university
- At least 5 years’ experience in a results-driven marketing role, preferably in insurance or fintech
- Strong digital marketing skills
- Skilled in CRM and marketing automation
- Excellent writing and communication skills
- Excellent proficiency in MS Excel and Powerpoint
- Entrepreneurial self-starter who can create their own structure and drive forward a clear growth agenda
