Get to know the Role:
The Acquisition Manager will oversee the offline and online driver and partner acquisition activities for 4W (GrabTaxi and Grab Car). S/he is expected to conceptualize and execute online programs that will enable the team to achieve first ride targets. S/he is also expected to craft the overall acquisition strategy for 4W.
The successful candidate is good with funnel management, project management, online campaign conceptualization and execution as well as measuring campaign effectiveness.
The day-to-day activities:
- Develop overall acquisition strategy for 4W
- Create programs to funnel drivers and partners from leads, to onboarding, to activation and first ride
- Monitor online and offline team performance, tracking targets versus actual results
- Monitor execution and effectiveness of campaigns
- Create topline and detailed reports on team performance
- Ensure that campaigns and benefits are attractive to drivers and partners
- Work with onboarding teams to ensure seamless activation for driver
- Align with front-facing teams on campaigns and promos
- Monitor budget utilization for online and offline acquisition
- Monitor cost to acquire drivers and partners
- Assist the Head of A&S to determine team KPIs
- Perform mentoring and coaching for direct reports
- Manage team to ensure that everyone is aligned with the A&S strategy and overall company direction
The must haves:
- Minimum Diploma degree, preferably in Management or Marketing-related courses
- Funnel Management and Optimization
- Campaign Execution and Conceptualization
- Data Analysis (basic)
- P&L Analysis
- Topline and Detailed Reporting
- Communications Strategy and Execution
- Advanced Excel and PowerPoint skills
- Marketing & Sales
- Stakeholder Management
- At least 5 years experience in funnel management and creating, executing and measuring acquisition campaigns and providing corrective action to improve effectiveness
- At least 3 years in an organization managing resources, tasks, and workflows
- Campaign strategy development and execution
- Project and/or program management
- Team management and coaching
- Experience in working for a tech startup is a plus
- Experience in the transport sector is a plus
The successful candidate is also:
- Highly flexible and adaptable to the ever-changing needs and demands of a hyper-growth technology company
- A team player who works effectively across all levels of the organization
