Sportsbook marketing manager (Vietnam)

Sportsbook marketing manager (Vietnam)    

 Job duties:    

  1. Establish and manage a sportsbook marketing team with a focus on user acquisition.  

2.     Lead the marketing team to achieve short and long term strategic objectives.  

3    . Build, hire, train, and manage the sportsbook marketing team. 

4  . Lead the marketing team to complete advertising, content creation and channel marketing tasks. 

5  . Manage and perform marketing tasks on relevant Facebook groups. 

6  . Advertise GooglePlay apps to relevant users on Facebook to acquire users. 

7  . Manage and perform marketing tasks related to SEO, SEM, CPM, CPC and related methods to acquire users. 

8  . Manage and perform marketing tasks on Appstore and GooglePlay to acquire users. 

9  . Develop partnerships with key opinion leaders (KOL) and affiliate agents. 

10  . Monitor and manage social media content on Telegram, Facebook, Twitter, Tiktok and Instagram. 

11  . Systematically analyze the performance of marketing campaigns using data to improve efficiency and effectiveness. 

Job  requirements:

1. 5+ years of marketing management experience in the Vietnamese sportsbook market. 

2  . Familiar with market and user trends in the Vietnamese market. 

3  . Familiar with the consumption habits and trends of Vietnamese users. 

4  . Experienced in building a team from 0 to 1 including recruitment, training and performance appraisal. 

5  . Fluent in Vietnamese and Chinese and/or English. 

6  . Excellent communication skills and the ability to use software and apps to increase efficiency. 

7  . Strong marketing experience with the ability to create unique and effective campaigns. 

8  . Affiliate experience is preferred but not essential. 

Remuneration  :

1. Salary: USD 3,000 – 7,000 / per month. 

2  .  3 months of probation, 10 hours/day, 1 day off per week. 

3  . Housing provided. 

4  . Meal allowance of USD 280 / per month. 

5  . 20 days of annual leave inclusive of all public holidays, sick leave and vacation leave. 

6 . Bonus linked to company and personal performance. 

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