Social Media & Marketing Specialist

1. Social Media Strategy & Consultancy (60%)

• Collaborate with Marketing Business Partners and stakeholders to translate business objectives into relevant social media strategies and initiatives.
• Develop and execute engaging, platform-specific content and campaigns, from concept development and copywriting to publication.
• Support TÜV SÜD experts in building their social media presence through corporate influencer initiatives and LinkedIn community engagement.
• Monitor social media performance, provide actionable recommendations and identify emerging trends and opportunities to improve communication.

2. Vietnam Marketing Coordination (40%)

• Act as the key marketing interface in Vietnam, connecting local management and business stakeholders with regional and global marketing teams.
• Coordinate local marketing activities, including events, seminars, training programs and localization of marketing campaigns and materials.
• Ensure consistent implementation of corporate branding and communication guidelines across local marketing activities.
• Provide marketing performance updates and support customer communication, lead generation and cross-selling initiatives.

• University degree in Marketing, Communications, Business, Journalism or a related field. 3–5 years of relevant experience in social media, digital marketing or marketing communications, preferably in a B2B or international environment.
• Strong expertise in social media strategy, content creation, copywriting and campaign execution.
• Excellent communication, storytelling and stakeholder management skills.
• Experience coordinating marketing projects, campaigns and events.
• Strategic thinking, a hands-on mindset and strong organizational and project management skills.
• Data-driven mindset with the ability to analyze performance and optimize communication.
• Interest in digital trends, technology and social media innovation.
• Fluent Vietnamese and English, both written and spoken.
• Confident working with senior stakeholders and cross-functional international teams.

Others (Benefit)

• Working in an international dynamic and friendly environment 15 annual leaves, 15 paid sick leaves, Christmas leave 13th-month salary, bonus based on performance and business result
• Social insurance, health insurance, unemployment insurance base on full basic salary (Vietnamese Law)
• Insurance benefit package (Accident insurance 24/7, Health care insurance, Business travel insurance), annual health check
• Free parking
• Ad-hoc staff engagement events, team-building activities, company trip
• Participate in the company’s training programs, LinkedIn Learning license holder (fee supported by company base on company’s policy)