Social Media Executive

About AIRR Labs

• AIRR Labs is a fast-growing e-commerce and social commerce company, helping leading brands grow across platforms such as TikTok Shop, Shopee, and Lazada.
• At AIRR Labs, we’re also exploring how AI can transform the way marketing and content teams work—from initiating creative ideas and developing storyboards to generating video content.
• We’re looking for a Social Media Executive who is creative, curious, and excited about working with AI to create better content faster.

About the Job

• We’re looking for a
• Social Media Executive to develop and execute social content strategies that align with brand objectives and target audiences.
• This role combines content strategy, creative development, video production, and social media channel management.
• You’ll turn market insights and business objectives into content directions, creative concepts, scripts, and engaging videos across platforms such as TikTok, Instagram, and Threads.
• You’ll work with both traditional and AI-powered content production approaches to create relevant, engaging, and effective social content.

What You’ll Do

• Develop content directions and monthly plans based on brand objectives, target audiences, and market insights.
• Research consumer behavior, competitors, and social media trends to identify content opportunities and develop creative ideas.
• Create engaging concepts, hooks, and scripts for short-form video content, including both traditional and AI-generated videos.
• Manage social media channels, including content scheduling, publishing, caption writing, and performance tracking across TikTok, Instagram, and Threads.
• Monitor and analyze key social media metrics, such as reach, views, engagement rate, follower growth, and audience demographics to evaluate content performance.
• Identify top-performing content, interpret data to uncover audience insights, and translate findings into actionable recommendations for future content strategies.
• Develop content approaches that support both brand awareness and sales objectives, including promotional and affiliate-focused content.
• Stay updated on social media trends and emerging content formats, including new video production technologies.
• Collaborate with internal teams to ensure content direction and execution are aligned with business goals.

• What We’re Looking For:  1 - 3 years of experience in Social Media, Content Marketing, Content Strategy, or a related field.
• Experience in an agency , creative, or multi-brand environment is a plus.
• Strong understanding of content strategy, content planning, and social media platforms , especially TikTok and Instagram.
• Creative thinker with good storytelling skills and the ability to develop engaging content ideas and video scripts.
• Familiarity with
• AI tools or experience in AI-generated video production is a plus.
• Data-driven mindset with the ability to analyze content performance, understand audience insights, and propose improvements.
• Good understanding of marketing, consumer behavior, and brand communication.
• Proactive, open-minded, adaptable, and confident in sharing ideas and taking ownership of projects.
• Strong communication and collaboration skills. A portfolio of previous social media projects or videos is an advantage.