Senior Social Media Specialist

OVERALL VIEW OF THE JOB

• A Senior Social Media Specialist is responsible for the ownership of project management and planning to optimize the Client’s campaign result. He/ She will be in charge of developing the social proposal based on the analysis of the Client’s post-campaigns and social data. This role also includes: managing SNS channels, following up with social outreach channels (influencers, communities, seeding, etc.), and efficiently executing campaigns to achieve targeted goals.
• JOB DESCRIPTION
• 1. Social Media Planning – Focus more on Social Outreach Planning (30%)
• Analyze social data, think creatively, and propose innovative social strategies to make sure client’s marketing campaigns reach their target audience in the most effective way within the budget
• Be able to make professional proposals from social strategy to execution level
• Proactively up-to-date trend/ platforms/ rising influenced stars to upgrade the knowledge and increase planning skills
• Analyze the client's post-campaign results and recommend refinements
• Interact with internal and external partners to evaluate, implement, and maintain a social plan to achieve KPI
• 2. Social Media Management – Project Management (70%)
• Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: response to comments, inbox, engaging activities (minigame, contests, etc.)
• Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, Youtube, TikTok, Zalo, Forum, etc.)
• Be able to follow up with a variety of influencers and other social outreach channels: celeb, mega to nano influencers, hot community, hot fanpage, etc. for execution: scouting profiles, creating quotations, dealing cost, planning content & visual direction, composing content, tracking the performance of aired post, etc.
• Good at communication with internal & external in terms of the job to get feedback and do revision quickly & effectively
• Collect required data for making proposals and reports
• Effectively execute the campaign to achieve committed KPI within budget
• Be able to manage junior level (intern, trainee, social media specialist) as a team during running the projects
• Be willing to work independently in case of human resources limited
• 3. Other duties depend on project requirements
• JOB REQUIREMENTS
• 1. Background: Social/ Community/ Account Social department

2. Experience

• At least 2 years of working in Advertising agency
• At least 1 years of working in the related position with the same level
• Be able to work for multi brands at the same time
• Directly working with KOL, Influencers, communities, or manage booking agencies for big social outreach projects

3. Knowledge

• Have good knowledge and proficient usage of SNS & social management tool
• Have knowledge about KOL, KOC, Influencer, and community from planning to execution

4. Skills

• Good at communication in both English & Vietnamese
• Good at problem-solving in a calm manner
• Good project management skills: raising quotations, tracking timeline, reporting
• Advanced MS Office skills, especially PowerPoint and Excel
• Presentation & critical thinking skills

5. Personality/ Attitude

• Trend follower and quick adaptation
• Patient, dedicated, and passionate about social media management
• Proactive, supportive and responsible, work independently
• Solution-oriented and client service mindset
• Time management skill
• BENEFITS
• o Working in a dynamic and friendly environment
• o Growing business
• o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
• 16 annual leave per year
• 13th-month salary
• Year-end bonus based on performance and business result
• Salary reviewed annually
• Annual health check
• Social insurance, health insurance, unemployment insurance (Vietnamese Law)
• Insurance benefits package (PTI Care)
• Mobile phone fee allowance based on the company’s policy
• Participate in company events, company trip
• Participate in the company’s training programs, self-studying program (supported by the company)