Senior Market Research

Role Description

• This is a full-time on-site role for a Market Research Executive located in Long Thành.
• The Market Research will be responsible for conducting market analysis, research, and presenting findings to support business decisions on food & beverage ingredients.
• The role will involve analyzing data, developing insights, and communicating market trends internally.
• Annually led comprehensive analyses of macro and micro market dynamics, industry trends, and competitor strategies across diverse sectors ( E-commerce, AI, Marketing Solution, etc.)
• Expertise in conducting secondary research and expert interviews, while demonstrating agility to quickly learn and effectively apply new qualitative (Usability Testing, Concept Testing) and quantitative (KANO model) methodologies as required.
• Analyze new market trends, consumer behavior, and competitor activity when developing new products.
• Create a survey, conduct research, and collect information about the market, customers, and competitors related to the products/services that the business is selling.
• Propose changes to products/services, customer approach orientation based on survey results.
• Synthesize and collect market report data from reliable sources such as reports, surveys, statistics, etc.
• Coordinate with relevant departments to plan and implement market & competitor research activities.
• Successfully translated ideas into actions to improve engagement rate of existing products (Location-based promotion, Daily login to receive rewards/ interest, Cross-sale conditional vouchers, etc.).
• Developed clear, concise, and visually engaging reports from complex processed data, effectively communicating insights to stakeholders, including those with limited technical expertise.

• Bachelor's degree in Business, Marketing, Economics, or related field
• Market Analysis and Market Research skills, analytical Skills and Communication abilities
• Experience in the food & beverage industry is a plus
• Proficient in English communication.
• Minimum 2 years of experience in a similar position
• Good communication, presentation, negotiation skills, and persuasion, time management skills, Technology skills
• Skills in implementing software/tools to collect and survey, report.