Senior Manager/Manager, Mobility and Brand Marketing - Singapore

Get to know our Team:

Be part of an exciting growth phase of Grab marketing in Singapore! 

As we expand from a ride-hailing app to the region’s app for everyday services  - Mobility and Brand have become key priorities for us to build on our base as the #1 ride-hailing platform locally and leverage our brand halo in our move towards Superapp positioning.

Get to know the Role:
This warrants a dedicated mobility and brand lead who will be responsible for driving thought leadership in our category and drive integrated marketing initiatives that build a consistent brand across the multiple services we have in Singapore while growing the mobility vertical.

The day-to-day activities:
A key contributor to the mobility and brand marketing strategy in Singapore, you will be responsible for:

• Work with our marketing analytics and consumer research teams to drive insight into how consumers and drivers are using our  platform and translate these insights into innovative campaigns.

• Shape customer perception towards Grab and its mobility services: Develop key customer value propositions through marketing initiatives and new product launches so as to drive business objectives.

• Own the end-to-end design and execution of 360 integrated campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. 

• Manage reporting and analysis across mobility and brand campaigns, using data to drive better campaigns through a test and learn approach.

• Work with all key stakeholders and supporting functions (internal and external) to  deliver high quality work for creative, PR, media buying, events, etc. for Grab. 

• To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You should be able to analyse data and other performance metrics, break down complex issues into executable strategies and detailed tactics.​​

• Leading a team of 3-5 in flawless execution of our strategy.

The must haves:

• 10-12 years’ experience in an integrated marketing role,  both on strategic planning and execution.

  • As an experienced brand and campaigns management expert:  you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, turning insights into ideas

  • Strong preference for experience with Internet, mobile and/or digital service products - with high impact on customer experience and journey.

• Cross-media subject matter expertise: Demonstrate knowledge of media and how  (especially all forms of digital - display, search, social, programmatic, content and influencer marketing). You are fluent in what’s possible vs what’s practical: e.g. you’ve got hands on experience in audience targeting, trigger and event based signals, and also be able to give practical working guidance as to these limitations.
• Results-oriented and data-driven: Able to make data-informed decisions for marketing plan. Proven track record of utilising data in forming innovative and interesting ideas that is successfully operationalised into impactful marketing campaign execution while driving business outcomes.
• Resourceful and creative: Knack for identifying great marketing creative. You work well with creative people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work.
• Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges.
• Chaos herder and Silo crosser: has a track record of successfully collaborating with cross-functional stakeholders to develop and enforce friction-reducing processes and cadences. Strong desire to drive continuous improvement, there’s always a smarter, faster, better way things could work.