Senior Growth & Partnership Executive

• 1. Ecommerce Channel Operations & Development
• Operate and optimize Ecommerce channels, including Mini Apps, E-commerce platforms, and partner platforms.
• Manage product catalogues, pricing, displayed inventory, promotions, and shopping experience.
• Collaborate with Product and relevant teams to improve customer experience and conversion performance.
• Coordinate the implementation, piloting, and go-live of new platforms, features, and business models.

2. Campaign, Flash Sale & Livestream

• Plan and execute Campaigns, Mega Sales, and Flash Sales across App/Web and partner platforms.
• Collaborate with Merchandising teams, brands, and partners to launch deals and promotional programs.
• Coordinate Livestream booking and operations with Hosts, KOCs, and Pharmacists; monitor and optimize performance.
• Track and optimize leads, conversion, and overall campaign performance.

3. Growth & Customer Activation

• Segment customers and execute targeting, notifications, remarketing, and traffic-driving activities.
• Monitor and optimize the customer journey from traffic and leads to orders and repeat purchases.
• Analyze traffic, leads, conversion, CPL, and new customer metrics; propose data-driven optimization solutions.
• 4. Platform, New Channel & Partnership Development
• Research and evaluate growth opportunities across Super Apps, Mini Apps, and emerging consumer platforms.
• Work and negotiate with partners on operational terms, integration requirements, and channel implementation.
• Coordinate Chat-Commerce operations, including setup, piloting, go-live, and launch campaigns.
• Work with Account Managers, brands, and partners to implement partnership programs.

5. Reporting & Optimization

• Monitor operational metrics, prepare reports, and analyze insights into customer behavior.
• Track and reconcile revenue, platform fees, campaign costs, and related expenses.
• Stay updated on new policies, features, and partnership opportunities; propose data-driven optimization solutions.

• Bachelor’s degree in Marketing, Economics, Commerce, Technology, or a related field. 4 - 6 years of experience in Ecommerce/Growth, with preference for candidates experienced in operating Mini Apps, Super Apps, or Chat-Commerce.
• Experience in launching new channels, negotiating operational terms, integration, and launch campaigns.
• Good understanding of the Super App ecosystem in Vietnam, including OA, Notifications, Mini Apps, e-wallets, and vouchers.
• Knowledge of lead generation models and channel performance measurement.
• Proficient in Excel/Google Sheets; Power BI knowledge is a plus.
• Experience in the Pharmaceutical, FMCG, or Beauty industry is preferred.