Senior Graphic Designer

Job Summary

• The Senior Graphic Designer will lead high-impact visual design execution for Sociolla Vietnam.
• This role drives end-to-end creative concepts, key visuals (KVs), digital branding, and print collaterals for marketing campaigns and retail touchpoints while maintaining alignment with local and regional brand standards.

Key Responsibilities

• A. Creative Design Execution & Brand Elevation (60%)

Visual Design Creation

• Execute all the creation of Key Visuals (KVs) and other visual design for Sociolla Vietnam’s digital campaigns, print assets, and retail promotional materials.

Cross-Border Collaboration

• Coordinate directly with the Creative teams in Indonesia, as well as local Visual Merchandising, Social Media, Campaign, and other teams in Vietnam to adapt regional assets into localized creative executions.

Brand Consistency

• Maintain and elevate online and in-store visibility and channels through high-quality visual storytelling, layout design, and brand compliance.

Quality Assurance

• Review and audit final creative outputs before publishing or printing to ensure brand standards and resolution compliance.
• B. Design Operations, Production & Administration (40%)

Vendor & Print Logistics

• Oversee design specs, color proofing, and material selection with local print vendors to ensure accurate asset production.

Asset & Guidelines Management

• Organize and manage local digital asset libraries, design templates, and brand guidelines.

Cross-Functional Support

• Support basic design mentorship to junior team members, interns or local agencies if needed

• Bachelor's Degree or Diploma in Graphic Design, Visual Communication Design, Fine Arts, Multimedia, or a related field.
• 3–5 years of proven experience in graphic design or creative roles within retail, e-commerce, or creative agencies.
• Experience in the beauty, fashion, or lifestyle industry is preferred.
• Exceptional visual concept development with a leadership potential.
• Strong cross-cultural communication and proven ability to align local execution needs.
• Strong organizational skills, time management, and attention to detail.
• Fluent in both English and Vietnamese (written and verbal).
• Basic understanding in Bahasa Indonesia/Malay is a strong plus, but not mandatory.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Familiarity in Figma and Google Workspace.
• Knowledge of motion graphics (After Effects, Premiere Pro) or basic 3D software (SketchUp) is an advantage.
• Willing to work flexible hours on weekdays/weekends during major campaign launches or event setups if needed.
• Will report directly to the Indonesian-based Creative Director.