Senior Digital Performance Marketing Executive

A. COMPANY BACKGROUND

Dosiin is the pioneer and leader of the Fashion E-commerce for the young generation in Vietnam. We provide not only a world-class online shopping environment, but also an information hub relating to fashion culture, trends & movements both locally and internationally. Mentioning Dosiin, it is not just a fashion E-commerce site, but a culture and lifestyle.

B.ROLE PURPOSE:

This role will be responsible for digital performance on all media channels. You will be responsible for preparing and ensuring campaign will be executed properly by setting up campaign, testing, launching ad creatives and monitoring results to perform necessary optimizations and reporting as needed.

C. KEY AREAS OF ACCOUNTABILITY : 

1.    Prepare, assign and execute digital media plans: setup & optimize ecommerce campaigns on channels such as: Google, Facebook, Tiktok, v.v in order to achieve the KPIs of ecommerce: orders, revenue, session, CiR, v.v and follow marketing strategy.

2.    Manage assigned budget, campaign authorizations and reconciliation process.

3.    Analyze efficiency of campaigns and propose to improve them.

4.    Report the effectiveness of campaigns to have a good sense of monitoring and optimization

5.    Troubleshoots media issues and relevant performance aspects to investigate the problems and suggest the solution.

6.    Track the performance of campaigns to ensure contribution of each channel.

7.    Work with other teams such as: campaign planner, design and tech to ensure the flow of work smooth and effective.

8.    Assist in the process of planning and other tasks assigned by Line Manager

D. REQUIREMENTS:

• Bachelors/Master Degree in marketing or  related field
• 1 - 2 years of working experience as Digital Marketing/ Ads Operations / Performance marketing, related fashion industry or ecommerce is a plus.
• Having proven experience in digital marketing
• Demonstrable experience in executing SEM/SEO, social media and/or display campaigns
• Knowledge in Analytics tools (Google Analytics) & Measurement Tools (Campaign Manager, Sizmek, Appsflyer) would be a plus
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Possessing logical reasoning skills with numerical ability
• Detailed-oriented, data-driven and well-organized with a good sense of responsibility
• Excellent teamwork and ability to work independently
• Thrive in a fast-paced and fun environment; willing to learn new things;
• Having passion & high commitment with the position; ability to work, live and thrive in challenging circumstances
• Good command of English and Vietnamese
• Loving fashion

E. BENEFITS:

1.    Work in the fast-paced and open start-up environment

2.    Opportunities to work cross-functionally and comfortable to contribute your ideas

3.    Opportunities to develop your career by involvement in planning and media channels

4.    Full package of compliance insurance: social insurance, health insurance and unemployment insurance.

5.    13ᵗʰ month salary. Annual teambuilding & company trip