Senior Brand Manager

Report to : Marketing Director

• Lead the development of brand execution strategies , in conjunction with Integrated Marketing Communication
• Develop and get approval for overall plan & tactics of new brands inclusive of DME planning and allocating.
• Coordinate closely with other internal functions / systems to ensure effective implementation of brand plans
• Develop brand strategy for personal care categories; ensure it is consistent with Company's strategy, the market competitive scenario and key consumer understanding.
• Lead the identification & development of new category, product, brand, pack extensions to be able to expose to consumers & capture profit opportunity
• Conduct market consumer research, develop a macro- and micro- clear understanding on the product landscape trends, share, volume & value
• Conduct deep assessment on risks and potential. Provide recommendations
• Lead the Current Reality Analysis sessions that precede actual Business Planning.
• Develop strategies and brand plans for new categories

• 7 – 8 years of experience in Marketing management, brand management or related field
• Bachelor’s degree in Marketing Management, Business Administration, Master degree is preferred.
• Fluent in English
• Advanced communication skills
• Negotiation skills
• Sense of strategy & timing
• Problem analysis & problem solving
• Project Management
• Excellent Leadership ability
• Trade Marketing & Activation knowledge
• Franchising operation experience is a plus
• Make a wide range of decisions about Division/Department's operation, policies, and finances

Please submit your udpated CV to [email protected] & [email protected]; directly contact Ms. Trang at 39101126 - ext 102 for more information.